Dutta, GM, Advertising, The Printers (Mysore) Pvt. With these channels wearing a newer, contemporary look, they are offering magazines a very stiff competition,” admits D.B. “Today, television not only offers news and perspective, but also entertainment, infotainment and a host of programmes for a variety of audiences. With the number of niche channels increasing year on year, magazines are left with nothing new to offer. Television’s rapid in-roads over the past 10 years have only aggravated matters. Bhat, Executive Officer, Printer and Publisher, Samyukta Karnataka. Our readers have changed their interests and are looking for something new,” says A. “It is true Kannada magazines have carried on with the same layout, design, quality of paper and content that was used for the last decade. This content-mix, which has remained unaltered over decades, has long ceased to excite readers.
A look across different magazines in the category shows a common pattern: two serials, two stories, ten poems, two features, one profile, one interview, one current affairs write-up, and a few tourism/cultural/movie centric pieces. Many accept that the rapidly changing lifestyle and reader habits were not reflected in the magazines’ layout or content. While the degree to which each publication has been affected differs, the ailment seems common. Vishweshwar Bhat attributes the decline in circulation to the generic disinterest in magazines across different languages and categories. Instead of concentrating on them, we decided to focus on building Vijay Karnataka (a Kannada news daily),” says Vishweshwar Bhat, Executive Managing Editor, Vijay Karnataka. “We were simply not interested in the magazines anymore. The decline in circulation has been so severe that Vijay Karnataka, which published two magazines, Nutana and Bhavana, recently decided to wind up both.
Today, it has to make do with a mere 40,000. Kasturi, the Kannada Reader’s Digest of sorts from Samyukta Karnataka, enjoyed a circulation of around 55,000 copies three years ago. Today this figure has shrunk to an alarming 75,000. Sudha, the weekly Kannada magazine from the publishers of Prajavani, boasted a circulation of 2 lakh. With both readers and advertisers shifting favour to other mediums, the future of magazines looks gloomy. Despite reader interests changing drastically, most magazines have held on to the same content for the past decade, leading to a steady slump in circulation. Ganda Hendathi .While Kannada dailies are using every trick in the book to enhance product value, the same cannot be said about the magazines. David Withers repo owner created an issue. Listen to Oho Nasheyo (From "Ganda Hendathi") song by Gurukiran from Popular Singers Hits Of 2K - Kannada on JioSaavn. Ganda Hendathi Kannada Magazine ->->->->. Kannada ganda hendathi magazine Ganda Hendathi Kannada. Artile And Interview Of South Actress Charulatha 11 . After “Ganda-Hendathiâ€, people who created the picture without any limits had kept her.
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